Stealth was a large branding project that focused on the concept of package design, and learning how to make numerous support pieces work together as one. The company was designed to attract a male audience, selling high-end underwear, socks, and t-shirts through an online store. The support pieces created for this project included a business card, two different sized mailing boxes, a postcard, and a gift card.
Simplicity was a key concept to Stealth’s brand. The brand’s minimalism with a hint of foiling was essential in order to give Stealth a sleek and luxurious appearance. The black foil on black card stock added to the brand’s concept, in which the word “stealth” is defined as being cautious and surreptitious action or movement (inspired by Victoria’s Secret).
ROLELead Web Designer & Front-End Developer
︎American Advertising Awards Student Best in Show Addy
︎American Advertising Awards Student Gold Addy in Digital/Interactive
︎AIGA 2017 Flux Design Competition
︎Exhibited in Frederick, Maryland
SITES︎View Main Site
︎View Heat Site
Leah Callahan, Ian Buchanan, Emily Mixter, Grace Winiger, Anna Weddle, Michael Adair, Tara Williams, Dustin Grissom, Madde Jordan, Viveka Melo,
and Miller Kern
︎ WEB & FRONT-END DEVELOPMENT
During the Spring of 2017, a project was proposed by the College of Architecture and Planning at Ball State University to create an interactive experience. The Digital Corps organized and created the two websites below to showcase the experiences of architecture students tackling extreme weather within the United States and building structures to withstand them.
The main site gives an overview of the project and hosts blog postings of current trips, upcoming ventures, and first hand stories from the students and professors exploring locations with extreme weather. The main site also contains links to previous trips that take the user on an interactive, unique experience. The Heat website explores the first trip taken on by the Extreme Weather team and showcases Death Valley National Park, the hottest and driest place in North America. On the site, the user is able to view student work, information about Death Valley, it’s history and culture, and much more.
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