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 American 
 Structurepoint 


ROLE

Design Intern

TEAM

Julie Kost
Head of Marketing Communications
Karen Gillmore
Senior Designer

︎ LOGO DESIGN  


Near the end of 2015, American Structurepoint (Indianapolis, IN), celebrated their 50th anniversary as a company. Previous to this date, the Senior Designer asked me to design a logo to honor this event. I designed the logo to be bold, but not too flashy. The 50th anniversary logo had to pair with the company’s original logo, so I did not want it to be overpowering. The five and zero are formed using negative space around a rectangle. A rectangle was used to represent the durability of the company and it imitated the squares in the company’s original logo.

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︎  sydneynoland.design@gmail.com



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