Stealth was a large branding project that focused on the concept of package design, and learning how to make numerous support pieces work together as one. The company was designed to attract a male audience, selling high-end underwear, socks, and t-shirts through an online store. The support pieces created for this project included a business card, two different sized mailing boxes, a postcard, and a gift card.
Simplicity was a key concept to Stealth’s brand. The brand’s minimalism with a hint of foiling was essential in order to give Stealth a sleek and luxurious appearance. The black foil on black card stock added to the brand’s concept, in which the word “stealth” is defined as being cautious and surreptitious action or movement (inspired by Victoria’s Secret).