Bullie Nelson

Logo Design and Identity System

Bullie Nelson is an artist living and working in Indianapolis. His logo design and identity system are based off of the principle of "peace, love, and happiness". The artist wanted to stem away from the aesthetic rappers commonly lean towards and wanted his identity to be bright, fun, and colorful.

Photography by Aaron Taylor.


In the beginning stages of creating the logo and identity system, I drew inspiration from design movements of the 60’s and 70’s, psychedelic posters, and imagery with bright, vivid colors.

Logo Design

For the logo, I decided to create my own lettering in order to have more control of the type’s shape and flow.