American Structurepoint

Logo Design

Near the end of 2015, American Structurepoint celebrated their 50th anniversary as a company. Previous to this date, the Senior Designer asked me to design a logo to honor this event. I designed the logo to be bold, but not too flashy. The 50th anniversary logo had to pair with the company’s original logo, so I did not want it to be overpowering. The five and zero are formed using negative space around a rectangle. A rectangle was used to represent the durability of the company and it imitated the squares in the company’s original logo.


American Structurepoint


Graphic Designer - Intern


Julie Kost
Head of Marketing Communications

Karen Gillmore
Senior Designer